The year was 1975. The movie “Jaws” had been the first major box office hit of its kind. “One Flew Over The Cuckoo’s Nest” and “Rocky Horror Picture Show” had been released. David Bowie was squeaking “Fame” out of kitchen radios.

The idea of a computer sitting on a lap, let alone one in your pocket, seemed ridiculous. Computers were big, ugly and hard to use. IBM’s idea of the future took shape in a few slides or shots from a movie for IBM’s product, Bolder.



When I first saw these pictures, I thought they were not real. I figured that someone must have done what Panic did with their fake vintage game boxes: create a realistic looking photo shoot set in the mainframe age of 1975.


But they are for real. And what’s really odd is how modern these messages seem. I don’t know exactly for what these images were used, but imagine someone in the seventies used this for a presentation about reliable and accessible data storage.


Aside of cliché gender roles and the smell of cold smoke in the clothes of these men — with those keywords and some of the graphics, the images convey messages we are hearing about the modern Web every day. You’ll find more pictures at Square America.




(Via Square America)